Walmart India has partnered with the data analytics firm Plumb5 for customising communication with its members.

Walmart has said in a statement, “Launched this month, this platform has begun enabling Walmart India to provide customers with real-time personalisation during their shopping journey in our Best Price Cash and carry stores or online.”

In India, Walmart operates through 21 cash & carry wholesale stores under the brand name of Best Price Modern Wholesale stores, and sells to its members online through www.BestPrice.in.

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