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By EquityPandit

AUTOINDIA

Rural Sales Outpace Cities as India’s Vehicle Retail Dips Slightly in March

Rural markets led the growth, with two-wheelers up 8.39%.

According to FADA (Federation of Automobile Dealers Associations), India’s vehicle retail sales fell by 0.7% in March 2025 compared to a year ago but rose 12% from February. For FY25 (April 2024–March 2025), sales grew by 6.46%, with rural markets outperforming cities.

In March, passenger vehicle sales increased by 6%, driven by discounts and new models, while commercial vehicles grew by 2.6% due to festivals and projects. However, two-wheeler sales fell by 1.7%, three-wheelers dropped by 5.6%, and tractors declined by 5.7%, impacted by weak rural demand. Sales started slow due to Kharmas but picked up last week, aided by Navratri, Gudi Padwa, Eid, and year-end discounts.

For FY25, passenger vehicles grew by 4.87%, two-wheelers by 7.71%, and commercial vehicles remained nearly flat, dropping by 0.17% due to weather and financing issues. Rural markets led the growth, with two-wheelers up 8.39% and three-wheelers rising 8.70% compared to 6.77% and 0.28% in cities.

Dealers face high car stock levels, strict sales targets, and financing challenges. Looking ahead, heatwaves may impact April sales, but festivals and the marriage season could provide a boost.

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