John Distilleries Limited (JDL), a Bengaluru-based company, has set aside Rs 600 crore to establish a facility on 30 acres of property in Karnataka.
By the conclusion of the fiscal year 2025, the corporation wants to have 150 cases of single malt and 2.3 crore cases of all other brands combined, the report stated.
According to JDL Chairman Paul P. John, the Karnataka factory is a greenfield project that is expected to cost between Rs. 500 and Rs. 600 crore.” We are open to discussions with other states and may consider relocating if they offer more favourable incentives. Within the next 3-4 years, we need to put up another plant serving at least a capacity of 12,000 litres per day,” he said.
In November, JDL and Sazerac will jointly introduce the highly sought-after Weller Bourbon Whiskey varieties, Special Reserve and 12-Year, which would retail for roughly Rs 4,500 and Rs 8,500, respectively.
The company’s chairman also discussed the intention to introduce two vodka varieties. One will have a lower price, much like the Original Choice portfolio. This is anticipated to happen in the upcoming six months. Another is expected to target the high-end market by the following year. According to the article, JDL is also planning to expand its Roulette portfolio by adding another gin.
John discussed forthcoming launches.” We are on the verge of launching a lot of new products. An aged sipping rum is in the works. Hopefully within the next few months, we should be able to launch it. Then we have a Madeira finish – sherry cask finish – that is going to be launched soon.”
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