Nutrabay raised USD 5 million from the series A funding round by RPSG Capital Ventures with the participation of Kotak Alternate Asset Managers Limited. Nutrabay stated that this marks their first institutional funding, and they plan to utilise it to broaden their omnichannel presence and propel new product innovations.

Established in 2017, Nutrabay is a direct-to-consumer (D2C) multi-brand retail store that offers products from more than 100 brands and its own private label under the Nutrabay name. Nutrabay items are available on its D2C website, e-commerce platforms, and physical supplement outlets.

Nutrabay aims to create an extensive brand that spans three categories: sports nutrition, vitamins, minerals, and supplements (VMS), and health food and beverages. Nutrabay faces competition from HealthKart and HyugaLife, among others, in this sector.

Shreyans Jain, Nutrabay’s founder, stated that their vision for Nutrabay was to offer top-quality nutrition products to consumers to help them achieve holistic nutrition. They are delighted to receive RPSG and Kotak PE support and are eager to leverage this partnership for their next growth phase.

The Nutrabay brand currently offers a range of over 70 products and experienced an 80% growth in fiscal 2024 compared to the previous year. The company will introduce over 50 new products by the next fiscal year.

Abhishek Goenka, managing partner at RPSG Capital Ventures, expressed their strong dedication to nutrition, health, and wellness, consistently supporting companies in this field, such as Plix and True Elements. They have observed the expansion of sports nutrition beyond metropolitan areas and a significant increase in demand from tier 2 and beyond markets.

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