Shares of Mish Designs Ltd were locked at 5% upper circuit on 2 August after the company announced that it had expanded its retail footprint in Europe.

The company revealed in an exchange filing that it was increasing its retail presence in Europe by making its products available on two online platforms. The brand is now available on About You, a prominent online fashion retailer, and Inno, which further diversifies its online sales channels in Europe. 

The initiative aims to tap into the growing demand for diverse fashion options among European consumers. Further, by leveraging these platforms, Mish Designs aims to strengthen its market position in Europe, catering to a wider audience and enhancing brand recognition in the international fashion landscape.

The company just launched its flagship retail presence at Nykaa Fashion’s shop, marking a key milestone in its evolution into an omnichannel brand. 

A significant step forward in Mish’s retail strategy, this high-profile debut into one of India’s top fashion hotspots increases its accessibility and visibility to a larger audience.

Mish Design is a specialist in garment processing that was incorporated in November 2017. Under the brand names MISH and CURVES BY MISH, the company primarily offers women’s clothes in India.

At 2:12 pm, the shares of Mish Designs were locked 5% higher at Rs 252 on BSE.

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