Netflix Application is experiencing strong growth in India. The company’s subscriber base in India has surged, making it the second-largest market for new paid subscribers in the second quarter (Q2) of the Current Year (CY) 2024.

Netflix’s revenue in India has increased by 24% to Rs 2,214 crore, with a net profit rise of 75% to Rs 35 crore in Q2 CY24. Globally, Netflix gained 8.05 million subscribers during the same period, with the Asia-Pacific region, including India, recording the highest number of new members.

The success of Indian content like ‘Heeramandi’ and ‘Amar Singh Chamkila’ has been a key factor driving Netflix’s growth in India. The company also faces competition from other streaming services in the price-sensitive Indian market.

Looking ahead, Netflix has revealed its 2024 content lineup for India, featuring 22 titles, including films, series, and documentaries. This includes a docu-series on the India-Pakistan cricket rivalry and a limited series on the 1999 Kandahar hijack.

New seasons of popular shows like ‘Mismatched’ Season 3, ‘Yeh Kaali Kaali Ankhein’ Season 2, and ‘Fabulous Lives vs Bollywood Wives’ will be coming out. ‘Kota Factory’ season 3 premiered last month.

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