Shares of ABB India were trading in the green and 1.5% higher on 3 July after the company’s PixelPaint technology for its new electric vehicle paint facility was selected by carmaker Mahindra and Mahindra for its new electric vehicle paint facility.

The technology uses a paint head similar to an inkjet printer and will begin serial production in 2025.

Joerg Reger, managing director of ABB Robotics Automotive Business Line, emphasized, “Our revolutionary PixelPaint technology is a testament to precision. It can apply large areas of uniform colour as well as the tiniest details with complete accuracy, without delaying the production line or the need for manual intervention.”

Reger added that by deploying PixelPaint-equipped robots in dedicated cells, the Mahindra paint shop will be able to apply finishes, including contrasting roof and pillar treatments, to its new line of EVs in a completely automated process.

PixelPaint consists of a paint head with over 1,000 tiny, individually controlled nozzles mounted on an ABB robot such as the IRB 5500 paint series.

The filing added, “Demand for personalization options has been growing in recent years, and PixelPaint is just one example of how ABB’s transformative technologies are helping to establish Mahindra’s products within the luxury segments.”

This deployment will make Mahindra and Mahindra the trailblazers, the first original equipment manufacturer (OEM) to use the technology for painting contracting roofs and pillars, setting a new standard for the industry.

At 2:34 pm, the shares of ABB India were trading 0.58% higher at Rs 8,564 on NSE.