A Bengaluru-based startup, Eternz has raised USD 1.15 million in a pre-seed funding round. The company offers a selection of high-quality jewellery from various brands. Eternz’s goal is to provide a trustworthy platform for purchasing jewellery online. 

The founder, Arthi Ramalingam, intends to address the trust issues and the discovery challenges that consumers experience when shopping for jewellery online. 

The platform, which offers an exclusive selection of high-quality jewellery from both national and international brands, aims to transform the online jewellery shopping experience through innovative technology.

Kae Capital led the funding round, which also saw participation from Gemba Capital, IIMA Ventures, TDV Partners, and Venture Lab. Eternz plans to use the funding to expand its selection of jewellery, including fashion and silver collections. 

The company also intends to incorporate gold and diamond pieces, target urban customers in India, and partner with international brands to expand its reach and distribution.

Sunitha Viswanathan, a Partner at Kae Capital, said that jewellery has become a strong pillar in the fashion industry, with millennials and Gen Z purchasing jewellery for daily wear, not just on special occasions. 

Viswanathan admires Eternz’s business model, which offers a curated vertical marketplace that provides customers with a trusted and unique experience. She believes that Eternz will become the go-to platform for brands looking to scale their online presence.

Eternz also plans to launch an offline experience centre to provide a tactile jewellery buying experience for consumers, bridging the gap between online convenience and offline authenticity.