Century Textiles and Industries Ltd’s subsidiary, Birla Estate, on 12 September announced the launch of a real estate project in the Devanahalli area of North Bengaluru.

The said project has the potential to earn a revenue of Rs 3,000 crore.

The project is located near the upcoming BIAL IT Investment Region and will attract diverse individuals, including high-net-worth and non-resident investors.

The Birla Trimaya Project’s first phase will offer 1,2, and 3 BHK apartments and duplexes across eight towers.

KT Jithendran, MD and CEO of Birla Estates, said, “After the success of Birla Alokya and Birla Tisya crossing a booking value of approximately Rs 1,000 crore in the Bengaluru market, we are delighted to launch our third project in the rapidly developing city. With the launch of Birla Trimaya Phase 1, we estimate our potential booking value at approximately Rs 500 crore.”

He added that North Bengaluru has become one of the fastest-growing hubs in the city, with several aerospace, R&D, pharmaceutical, and automobile companies setting up their operations in this area. This has created a significant increase in professionals who are drawn by high-value career opportunities and a better lifestyle.

In May 2023, the company purchased a 28.6-acre land parcel in eastern Bengaluru with a potential revenue of Rs 3,000 crore.