On July 4, Eicher Motors shares slipped 4% in early trade after competitors Hero Moto Corp and Harley Davidson proclaimed the launch of the X440 in India.

At 9:34 am, the shares were trading at Rs 3,483.85 on the NSE, down 4.05%.
Harley-Davidson and Hero MotoCorp have launched the X440 in India, being the least and most affordable Harley-Davidson bike to ever come to India since the Street 750. Priced at Rs 2.29 lakh (ex-showroom), the X440 contends against the future Royal Enfield Hunter 450 launched by Eicher Motors.

Harley and Hero designed and developed the bike, and bookings are predicted to open on July 4, 2023. The bike launch marks a new era for Hero MotoCorp and Harley-Davidson as they strive to win in India’s premium segment of motorcycles.

The Royal Enfield manufacturer Eicher Motors recently stated positive June sales numbers. Total sales of Royal Enfield motorcycles rose 26% at 77,109 units, likened to 61,407 bikes YoY.

Total sales of VE Commercial Vehicles Limited (VECV), a joint venture between the Volvo Group and Eicher Motors, plunged 6.5% at 6,715 units from 6,307 vehicles in the year-ago period.

Domestic sales for VECV were up 12.4% at 6,277 units from 5,584 vehicles, but exports tumbled 58.4% at 250 units versus 601 units in the year-ago period.