Entropik, a provider of an artificial intelligence-based market research platform, said it had raised $25 million in Series B funding from Bessemer Venture Partners and SIG Venture Capital. The round also included participation from Trifecta Capital, Alteria Capital, and long-term existing investor Bharat Innovation Fund.

The funding will help Entropik pivot to a more collaborative, agile and scalable approach to research. It will also focus on expanding its footprint in the US, European and Asian markets.

More than 150 global brands in finance, media, consumer products, food and beverage, and entertainment leverage Entropik’s consumer research stack to make better consumer-centric decisions faster and more efficiently.

Entropik said it has grown about seven-fold over the past two years, driven by its patented Emotion AI technology and expansion into the US, Europe, Southeast Asia and the Middle East.

Founded in 2016 by Ranjan Kumar, Lava Kumar, and Bharat Shekhawat, Entropik enables research, marketing, and product teams to capture user feedback more continuously and collaboratively. The company is focused on using emotional AI, from facial expressions to eye contact, to help companies build better products.

In September 2020, Bengaluru-based Entropik raised around Rs 60 crore in its Series A funding round led by Alpha Wave Incubation with participation from existing backers.

It raised $1.1 million in pre-Series A funding from Bharat Innovation Fund and Parampara Capital in July 2018.

Marketers can more accurately measure and evaluate consumer feedback using Entropik’s products, such as Affect UX, Labs, and Decode.

The company holds about 17 patents in multimodal emotional AI technologies such as facial coding, eye tracking and voice AI.