Yes bank has amalgamated with banking service startup Falcon to tap into the entrenched finance market, the bank said. Embedded finance allows the combination of non-financial services along with financial services.

The partnership with Falcon will permit Yes Bank to offer customers numerous financial services by leveraging the startup’s varied suite of products.

“Our partnership with Falcon aligns with this approach, empowering the bank to make ground-breaking suggestions within shorter periods without bargaining on the quality and suitability that the bank is known to bring forth across all its donations,” Anita Pai, Chief Operating Officer of Yes Bank, adds. “Going forward, we predict an exponential petition for embedding financial products in fresher ways, and with this partnership, we aim to deliver that knowledge to our customers.”

Besides, the bank has also combined with Microsoft Corporation for a mobile application. The bank will leverage Microsoft’s Azure stack to generate the app, offering customers – a host of amenities such as online payments, rewards, shopping, offers and customised consoles, in addition to traditional banking functions, it said.

The announcement of the enterprises derived when Yes Bank’s shares climbed 7% in the earlier three sessions. On Tuesday, it rose closely by 3% in intraday trade.

In March, the bank’s shares are predictable to be unconfined from lock-in, a period where investments cannot be traded or converted.