The world’sworld’s largest coffee corporation, Nestle SA, has committed to invest more than 1 billion Swiss francs (USD 1 billion) by 2030 to help farmers who supply its Nescafe brand with sustainable agricultural practices as crops are threatened by climate change and extreme weather.

To encourage farmers to take sustainable farming actions, such as growing cover crops to protect the soil, Nestle would provide training and assistance to them about sustainable planting methods as well as financial incentives. Nescafe sources it’sit’s been from more than 500,000 farmers, which is a wide network, these issues numbers of suppliers would be increased by at least 200,000.

Nescafe is a substantial coffee buyer, purchasing 8 to 9 per cent of the world’sworld’s green beans. Estimates show that up to 5,500 cups of Nescafe are being consumed worldwide every second, with more than 10 billion Swiss francs in sales. However, sustainable farming is a major challenge. Due to market volatility and speculation, it can be expensive and risky for poor farmers to invest in regenerative methods by themselves, as up to 80 per cent of coffee farming families are below the poverty line, according to a non-profit organization, TechnoServe.

Nescafe plans to start a financial support program in Indonesia, Ivory Coast, and Mexico to encourage farmers to switch to sustainable methods. Nescafe would try out measures such as conditional cash incentives and weather insurance to make coffee farming resilient in collaboration with farmers.