Dheeraj Sinha is appointed as chairman by Publicis Groupe India of BBH India; he is an existing mandate as CEO & CSO, Leo Burnett, South Asia. He has a partnership with Russell Barrett as CEO & Chief Creative Officer of BBH India. Subhash Kamath now acts as an advisory role for Groupe on other strategic initiatives.

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Russell Barrett has been working at BBH for 12 years and has been instrumental in helping win accolades, including Cannes Lions, One Show Pencils, Andys, Spikes, D&ADs and London Internationals. Also, Sinha has 22 years of experience, and new appointments focus on group and investment creative brands.

In the statement of Anupriya Acharya, CEO, Publicis Groupe South Asia, “I would like to thank Subhash Kamath for his leadership and contributions to BBH. Today it is synonymous with truly world-class advertising. With Russell as CEO and CCO, and Sinha taking additional charge as chairman, we will further accelerate the agency’s spectrum of capabilities and creative products to deliver unmatched value to clients. Sinha comes with a track record of growth, which is also a testament to our strong leadership talent.”

Also, Kamath added, “It’s been a fantastic journey of 13 years, having founded this agency from scratch in India. It’s an agency built on a very strong people’s culture with creative excellence & strategic thinking at its core. But I’ve been doing this for a very long time. As I enter the twilight of my 35-year career in advertising, I believe it’s time to hand over the baton to the next generation of leadership as I transition into an advisory role.”

“Our goal will be to be one of the topmost agencies in our network globally, creating work for our clients that brings them growth and glory, said Sinha.”

Russell Barrett added, “I look forward to partnering with Sinha, who I’ve worked with before. From experience, he brings a lot of energy and dynamism to every interaction and piece of work he touches.” Some brands with which the agency worked, such as Marico, Nestle, Tata Sons, Audi, Taco Bell, Mahindra Group and L’Oreal, among others.