Spotify re-branded its live audio-streaming service to Spotify Live and announced some new content by top artists. It doubles down on the format when virtual events are attracting more audiences.
Launched in June 2021 as Spotify Greenroom, it will be available as a stand-alone app and a live broadcasting feature on the main Spotify app. Users can tune into live programming and participate in live chats on the creator or artist’s Spotify page, the company said.
As part of the launch, the music group Swedish House Mafia will perform a DJ set on April 15, and comedian Hasan Minhaj will do a live-streamed podcast on NBA playoffs starting in May. The events will be available in a limited number of markets, the company added.