Cloud kitchen company Curefoods on Thursday said it has picked up the majority stake in milkshake brand, Frozen Bottle, adding to its portfolio of existing brands such as EatFit, YumLane, CakeZone, among others.
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Curefoods plans to expand its dessert portfolio with the acquisition of the Frozen Bottle brand to become a one-stop-shop for all kinds of cold desserts, it said. Curefoods’ dessert portfolio houses CakeZone, Frozen Bottle, Lubov Patisserie, Cupcake Noggins, and Iceberg.
“More snack-based brands are expected to augment the Frozen Bottle portfolio to cater to a wider audience with varying needs, both via physical and online channels. Curefoods also aims to expand Frozen Bottle’s footprint taking it to a total of 50 cities with over 250 outlets,” the company said in a statement on Thursday.
The milkshake brand was started in 2017 by Pranshul Yadav. It is currently present in over 25 cities with over 110 outlets and offers thick shakes, milkshakes, and ice cream jars.
