Prozo has raised Rs 76 Crores from Sixth Sense Ventures, JAFCO Asia, and other investors. Prozo will use these funds to expand into other regions, acquire customers, invest in technology and hire people, its founder Ashvini Jakhar said.

Prozo sells D2C brands a supply chain service that helps them replicate Amazon Prime’s promise of same day or next day delivery. Amazon has become the first destination for the top 10 brands, and small and big brands have found it difficult to compete with the e-commerce platform’s private labels. This has made brands start their e-commerce portals and invest in other supply chains, he added.

“We cover the country from four zones, i.e. North, South, East, West. To cover the entire country from a one or two-day delivery standpoint, you need a minimum of 8 locations. We can do even better with 16 locations,” he said.