Good Glamm Group has bought media and influencer talent management firm Miss Malini Entertainment for an undisclosed amount. MissMalini will continue to work independently and be led by founder Malini Agarwal and co-founders Nowshad Rizwanullah and Mike Melli.

“We have admired MissMalini over the years. They were the first players in the Influencer market and are leading the digital voice on Bollywood, and the Girl Tribe is turning into a highly active and relevant community. We see all these elements and expertise as highly valuable in the content-to-commerce sector that we are creating in India,” Darpan Sanghvi, Group Founder and CEO of Good Glamm Group, said.

“Becoming a part of Good Glamm Group will be hugely beneficial for both of us, whether in terms of our massive industry or opening new routes for growth in the digital world. Both the companies share strong brand synergies, common values and a vision to transform India’s social commerce industry, and have first-mover advantages to create exciting opportunities across the country’s creator economy,” said Malini Agarwal.

With this purchase, Good Glamm Group welcomes MissMalini’s five business units that have content and marketing platform MissMalini, women’s community platform Girl Tribe, celebrity and talent management arm Ignite Edge, creative agency Agent M Creative, and production house MM Studios.