Mobile Premier League (MPL) is entering the US market to take over the world’s largest mobile gaming market. The startup seeks to stand out in the US market by becoming a ‘super app’, an online gaming platform with multiple offerings. It has opened an office in New York to look at operations in the region.
“The massive rush of users that we have in India enables us to build formats that might not have developed in the US because it doesn’t have the same level of the user base. That’s the advantage that we have, and this is the reason why we are carrying this advantage forward,” Sai Srinivas, Co-founder and Chief Executive Officer of MPL, said.
The three-year-old startup was valued at $945 million after raising $95 million in a Series D funding round. It has over 75 million users in India. MPL’s revenue has jumped outstandingly compared to last year, a momentum it seeks to carry onto the next, Srinivas said. He added that the platform is “very well capitalised” and is not raising funds shortly.
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MPL will launch in the US on iOS and Android with games like baseball and solitaire. It will roll out new games and formats, such as synchronous gaming, in the market throughout the year. “From our perspective, we see that if MPL can provide the same value proposition in the US on both Android and iOS, then we’re probably the only gaming platform in the world that’s available in three out of the four largest markets in the world,” Srinivas said.