Startups helping India’s more than 125,000 neighbors secure working capital and inventory of top brands and work with e-commerce companies to increase revenue are new on Thursday to expand their global reach. The second largest internet market that said it raised a funding round. Pune base ElasticRun raised $ 75 million in a Series D funding round jointly led by existing investors Avataar Ventures and Prosus Ventures. Existing investor Kalaari Capital also participated in the round, bringing the four-year-old startup to date at $ 130.5 million.

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Dotted in large and small cities, towns, and villages in India, millions of neighborhood stores that have proven difficult to beat e-commerce giants and super chain retailers are at the heart of India’s new play. There is. Numerous e-commerce companies, offline retail chains, and fintech start-ups are competing to collaborate with these moms and pop-up stores to take advantage of large untapped opportunities.