AI search startup Perplexity announced on Thursday that it is adding over a dozen new media partners, including the Los Angeles Times and The Independent, to its program, sharing ad revenue with the publishers.

Perplexity has added over a dozen new media partners from regions like Japan, Spain, and Latin America, including Prisa Media and Newspicks, joining existing partners like TIME and Der Spiegel.

The new partnerships allow Perplexity to provide more comprehensive and nuanced responses to user queries tailored to different backgrounds and geographies.

Launched in July, Perplexity’s program shares ad revenue with publishers when their content is referenced. It offers them access to an API for software interaction and data analytics for tracking trends and content performance.

Jeff Bezos and Nvidia back perplexity.

Perplexity is facing a legal battle with News Corp-owned publishers, including Dow Jones and the New York Post, who sued the company for “illegal copying” of their copyrighted work.

The New York Times has also sent Perplexity a “cease and desist” notice, demanding it stop using the newspaper’s content for generative AI purposes.

Perplexity, aiming to disrupt Google’s dominance in the search engine market, has started testing ads on its AI-powered search platform.

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